Music Video Analysis

Jessie J - Price Tag.
ANALYSING SHOT TYPES



JessieJ-musicanalysis

Paloma Faith - New York.
ANALYSING EDITING

Pa Lo Ma Faith

How effective is the combination of your main product and the ancillary tasks?

A common convention in Katy Perry's work is most of her music videos consist of her looking very natural and her album covers are the complete opposite. For example the two pictures above: The first picture is a still from Teenage Dream, and next to it is her album cover. This is a convention that we didn't want to follow. We wanted to stick to most Indie Pop artists and keep one theme throughout. We kept our video very natural, as for our ancillary we kept the artist looking very natural however we were quite artistic with the background and the font.

I created our font to be very similar to Katy Perry's as it is her signature font which she uses on all of her albums. We didn't have it identical as we wanted to have some originality to our work. I think this font compliments our project very well as our music video was a lot of fun especially throughout the narrative shots. I wanted the font to contribute to the kind of artist we wanted to create. The font is colourful, bold and quirky which is exactly how we wanted our artist to be.

                   

This example of one of Katy Perry's album covers has appeared frequently in my blog as this is where we took a lot of inspiration for our ancillary task. We used a similar colour scheme to her cover as we liked the 'candy' look it had and how eye catching it was. A lot of her album covers and music videos involve the background being clouds which is why we chose the background we've used. To keep the continuity between our video and ancillary task, we took all of our photos in the studio as most of out video was filmed there. We wanted the pictures to be crisp and clean so we used SLR Digital Cameras. 

Throughout the ancillary task I am wearing the same costume to keep the same look running through it as we want it to look like a compete package. One mistake we did make was the costume being worn for the ancillary isn't featured in the video which if we could go back and re-film we would make sure was in it. I kept my hair and make up the same for both pieces as we wanted the artist to be recognisable and to keep a theme running through the whole project. We wanted the ancillary to be full of bright colours as the music video we created is very happy and I am always smiling so we wanted to reflect that in our other practical work. 

We have followed the conventions of our research very well with few allowances. I wanted to ensure that all the inserts of our digi-pack fitted in nicely together and I think I have achieved that. I have cartoonized the album cover slightly, and to keep this I tried to make the digi-pack look also 'cartoony'. I have achieved this mostly through the font and the choice on colours - candy pink and white. We feel that our ancillary task backs up our music video 100%. We have created a clear artist which the target audience will be able to relate to.

How did you use new media technologies in the construction and research, planning and evaluation stages?

Technology has played a very vital part in every part of our project.

Probably the biggest part of technology towards our project was the internet. Without the internet we wouldn't have been able to create a project anywhere near the standard that we have. The internet was very beneficial during our research stages as it allowed us to analyse existing music videos via YouTube which is where we gained most of our ideas and how we learnt about codes and conventions for our chosen genre. It also allowed us to view existing  products in relation to our ancillary task which also helped us in creating a suitable product that followed the correct conventions. The internet also gave us access to social networking sites such as Facebook which we used to advertise our products and also use as a tool for feedback.


Without the internet we wouldn't have been able to create our blogs using Blogger! It is a fantastic and easy way for us to display all of our work and the processes we've been through and how our project has developed over time. The easy accessibility to our blogs made it easy for me to look back over my work and know what I needed to do next and where I left off.

Power Point Presentation came in very handy when doing our research and evaluation as it was very easy for posts to become too 'wordy' power point allowed us to make our work look more effective and made us use different ways of displaying our posts. A website that follows on from Power Point is Scribd. Scribd allowed us to upload all of our power point presentations and upload them onto our blog making it easier to view as it uploads as an actual presentation.

One of the main ingredients in our project was the video camera we used to film all of our footage. My partner did most of the filming so unfortunately I wasn't able to use the camera to its full ability as I only controlled it when filming the focus group as I was the one performing in the music video. Before this project I had never used the video cameras as for my AS project I chose to do the print option meaning that I have had little experience using them. Fortunately my partner was very able in doing so and was very helpful to me throughout the experience. The editing software we used to put our music video together was fundamental. My partner was very used to this program whereas I wasn't so some of our time was spent in teaching me how to edit. The program allowed us to crop and chop our footage exactly where we wanted it and also add in special affects such as spotlights to brighten up the shots and things like blending to shots together to create montage affects.

We used digital SLR's to capture all of our ancillary task photos. I had taken a GCSE and AS Level in photography so I was very familiar with this equipment whereas my partner wasn't. I had to teach her how to use the cameras to their maximum potential before she could begin shooting for the ancillary. The SLR's were very affective as they ensured that we had clear crisp photos which were easy to Photoshop and edit. 

 

To edit all of our ancillary task photos we used Photoshop. I am very capable on Photoshop therefore it made this task easy and enjoyable. I was really focused on making sure that our ancillary task followed the conventions of Indie Pop albums, especially Katy Perry's. Photoshop allowed me to create amazing affects with the fonts, change the style of the main photo to a cartoon affect, add in creative background and change the colour of it to suit our scheme, and to work with several different layers to create something that looks really professional. 

Most of the technology we used during the project was digital which was a help to us, it made it quicker and easier. When taking the photos for the ancillary tasks we would know straight away if what we had was any good because we could view it instantly on the view finder. The same goes for the music video. When filming we could just play back our footage to see what we think and re-film anything we weren't sure about. The beauty of digital technology was that it stored everything we did therefore by the click of a button we could revisit anything we had previously discarded. 

Without Web 2.0 and all of the digital equipment, we would not have been able to create something as great as we have, and it also would have taken a lot, lot longer.

What have you learned from your audience feedback?

Before and after producing and completing our music video we arranged a number of tasks in order to gain information and feedback from our target audience. We used websites such as YouTube and Facebook to gain information from our audience which we would use to help us with our project. 

During the production stages of our project, feedback was critical. We needed to make sure we weren't wasting valuable time in getting conventions wrong because we weren't taking note of our feedback well enough. Throughout all the editing of our video we were constantly asking for people to view what we had so far to give us constructive criticism and what we had done well. This linked in with some of the theory work we had been doing in class towards our exam. By having direct contact with our audience it gave us the best possible chance to satisfy the needs of the consumer. 

A comment that came up frequently when asking for feedback was that our music video lacked consistency. We have such a variation of shots, however the shots had no different angles and therefore making the video look very jumpy. We took this on bored and decided to re-film shots to add more variety into the performance shots which we think worked. One of the comments we had prior to doing this was that as good as it was, it didn't really look like a music video. After we altered the video to meet these comments it flowed a lot better. 

A lot of our feedback told us that we had paid very close attention to detail which we were really happy about. Myself and Shannon spent a lot time making sure shots cut from one to the next on exactly the right beat and word. Our synchronisation is perfect and have edited the video very cleverly in that when certain shots we cutting from one to the next, things like hands movements were the same. We were really pleased to know that our hard work had paid off. 

The feedback we received for our ancillary tasks were also very positive. I am a very capable user of Photoshop therefore we as a team we able to use the program to the best of its ability. I feel out ancillary task is the strongest part of our project and someone noted that it looks very professional. 

At the end of all of our practical work we were both extremely happy with what we had produced. We had nothing but positive comments. If we were to re-visit the project there are certainly things we would change however we feel like we have worked very hard and in doing that producing a very strong piece of work.  

In what ways does your media product use, develop or challenge forms of real media products? (How does it fit, or not fit the genre?)

For our A2 media course this year, we were asked to create several practical pieces. This consisted of a music video, an album cover along with all the inserts and a magazine advertisement for the album.

Part of our coursework was to create an artist we had created. We were to create a fan base and target audience for this artist also. With this, we also had to decide what genre to place our artist in. We created the character 'Jessie A' an artist within the 'Indie Pop' genre targeting audiences of both boys and girl (however predominantly girls) ages 13 - 25.

Before beginning any kind of production work myself and my partner Shannon spent a lot of time researching into the genre and the artist behind our inspiration - 'Katy Perry'. We conducted a survey for the public to gain a general insight to what 'Indie Pop' fans looked for in music videos, we researched in to real music videos to assess conventional shot types, shot angles, mise en scene, narrative etc. Alongside this, we also researched into the artists of the music videos magazine adverts and albums so we could fathom what sort of thing we would need to create. We wanted to asses how creative their artwork is, colours, background etc. We were very keen to follow the typical conventions we'd found out quite closely, however not so close that we couldn't branch out on our own creativity. We chose to re-create the music video to the song 'Teenage Dream' by 'Katy Perry'. We chose this for several reason.

• She is a strong example of the genre 'Indie Pop' 
• We are both very familiar with her work therefore it wouldn't be a struggle to portray it
• We both liked the song and found the lyrics easy to come up with ideas for narrative

In the official Teenage Dream music video the narrative is very simply and not very complex in relation to the lyrics. It follows the lyrics like a story. The narratives shows the relationship between two teenage lovers and is predominantly about how the young man makes her feel. The narrative is shown through a stream of different performance shots and establishing shots. 

This is an example of one of the stills from the official music video. Throughout Katy Perry's music video there are a lot of performance shots where she is surrounded by other people (which adds to the narrative) and is also set on a beach. My partner and I loved the whole idea of a teenage dream however we knew that we wouldn't be able to create something as elaborate as filming on a beach with lots of other actors. We knew that because of our age we could easily relate to two teenagers being in love therefore we decided to simplify the narrative. We chose to base our video around two teenagers who have fallen for each other and just show them in different scenarios. We realised that this wasn't as creative that the original however we did feel that it captured the intention, mixed well with the lyrics and also followed along with the results from our survey. 

This is an example of a still from the original video. Through our research we also were able to pick up on conventional shot types. one of the most frequent shot types in Katy Perry's music video is a close up and mid shot. We wanted to follow these tendencies as we didn't want our video to look odd and out of place. We worked very hard on our performance shots (which we filmed in the studio) to ensure that we had a lot to work with and also worked with several different outfits. I wanted to ensure that I was really strong when performing to make our video more affective. When syncing our music video together and choosing which shots to use we wanted our editing to be very clever. E.g. continuity being sharp.One way to improve our video would have been to add different angles to each performance shot. We had several different clips with different outfits however we didn't play about with different angles with the same outfit which would have contributed to the continuity within our video. 

Our music video, as well as Katy Perry's consisted of both performance shots and narrative shots. Through all the research on our blog you can see how we analysed the different shot types and narrative setting related to our genre. I feel that we captured the common conventions very well. My knowledge of camera shots etc was not as strong as my partners as I hadn't needed to use this skill in my AS project. I feel my understanding has severely improved because of the requirements of this project. 

Overall I feel we stuck to the conventions associated with our genre well and didn't stray too far from them. We did not try to challenge any of the conventions as we felt that it wouldn't be appropriate given the genre that it is. 

 

Time Plan

This is a time plan my partner and I created. The purpose of this was so we could have a rough guideline to what we needed to be doing and when, and when things needed to be completed. Time management is important during this project as we have a limited time to do a lot of work.

Test Shots and Shots We Didn't Use

We deicded to take these shots out of our music video as we didn't have any other angles of the same shots therefore it ruined the continuity.

This is the focus group we created following on from our questionnaire. We asked a handful of people questions about our genre and music videos in general to gain ideas from their responses.

Target Audience Questionnaire

An important part of our research and planning towards our music video is our audience analysis. We need to come up with a target audience when creating our video therefore a questionnaire for the public was essential. In this questionnaire we will ask basic questions such as what genre of music they generally listen to, what they like to get out of a music video etc. The target audience for our music video are teengers and young adults, predominantly female. Media Survey

Comparing Products

I am very pleased with the outcome of our ancillary task. I feel that I have really captured Katy Perry's style and this is highly reflected in our work. What I aimed to do, and did. It was important to me to maintain the elaborate colour schemes that Katy Perry frequntly uses. This is a very unique style and a typial convention in her work, and predominantly, genre which I really wanted to maintain. Getting the font right was also a big factor for me. The font is very eye catching and familiar on Katy Perry's work so I took a lot time doing this. I spent a long time on Photoshop playing with different colour, layers and states before finally coming up with a finished product. I added a posterized layer to the artist to give it a cartoon affect, which isn't a common factor on any of her album covers, I just thought it gave it a contemporary feel.

Analysing Existing Album Covers

Album Covers

Ancillary Task Final

ALBUM COVER

ALBUM INSERT

ALBUM INSERT

ALBUM INSERT

MAGAZINE POSTER

Our Logo

This is the logo I created for our record company. Through our research we learned that most record company logos were very plain consisting mainly of no more than two colours. We wanted our logo to be very artistic to back up the sort of music we aim to produce.

Album Cover and Magazine Advert Thumbnails

These are the pictures we have taken to be a part of our album cover and poster. We took all of our pictures in the studio as I needed to be able to crop the subject out easily if necessary.

Storyboard

These are the storyboards I have drawn illustrating our music video and shots we are preparing to use. We felt that it was important that we knew exactly what we would be doing in prearation to filming to make it a quick and easy process.

Location Planning and Location Shots

Now that we have the main idea for our video all coming together in our heads. It's time we started to plan how we are going to go about creating it.

 

Performance Shots

• Our school studio, using the white background
• The lower ground floor in our 6th form block where we will have big open space
• Outside against by the terrace

Narrative Shots

• Our school common room sofas and work tables
• Our media class room
• Outside walking down the street

We will use this location to film narrative shots between the singer and the boy she is singing about. Within this location we can use different shot types and angles.

We want to create a teenage romance feel to our music video so we will also film narrative shots in our school common room.

We will use our studio for all the performance shots as we want a plain background so it focuses on the artist. This is a common factor in most music videos.

Roles and Responsibilities

There are only two of us in the group therefore we have decided to split the tasks that need doing.

I will be the performer in the music video, and be the person featured in our ancillary task and my partner will be incharge of the camera.

For this project, we will need to edit on two different programs. I am much more able on Photoshop thanmy partner so I will be incharge of the ancillary task and my partner, who is very capable on the video editing software will take on the bulk of that. We will be referring back to eachother to keep ourselves up to date and to make sure the other is happy with what we are doing.

Music Video Narrative and Performance Pitch

The video starts with a girl working at a table in her college, in the background you can see a boy on the sofa reading, she then looks round and this frame is held for a few seconds. This then cuts to mid shot of her in a studio beginning to sing the song. There are several cuts back and fourth to close ups and mid shots in different outfits. We then re-visit the school scene however this time the camera is coming from the direction from the boy and we see him look at her to set up the 'teenage dream'. We want it clear from the beginning who it is she is singing about.

There will be a range of different performance shots in different outfits, and in different locations - some outside and some in the studio. Our narrative shots will include mid shots and long shots of the boy and girl hanging out in school together and clearly looking like they enjoy each others company. At certain points in the song when the lyrics could be slightly suggestive, we will have a close up of her so the audience can have a clear understanding from her facial expressions. Half way through the song there is a moment when it will cut back again to the school scene and we will have a close up of each of them smiling at eachother. We have chosen this because we want it to come across that further on into the song, she begins to get more confident and therefore loses her shyness towards him. During this time, the performance shots will become more snappy and lavish and giving more a 'rocky' performance. The end shot will consist of a two faded shots. One being a close up of her smiling, and the other being of the two of them walking away holding hands.

Initial Video Ideas

Initially, we are thinking that we want our video to be very upbeat and happy. We will want to use a range of different shot types as we want the story to be told more through the performance that the narrative. We will film our shots on a white studio background as we couldn't think a set more appropriate. We want our singer to be dressed very modernly and quite feminine - following the conventions of the actual video.

Narrative wise, we want it to be a very simple 'boy meets girls' sort of thing. We want the audience to recognise who it is she is singing about and we will also encorporate some narrative shots of the two of them together.

Teenage Dream - Lyrical Analysis

Here are the lyrics for our song Teenage Dream. As you can see, the general connotations of the song is that she is totally besotted by her boyfriend and he makes her feel like she is in a stereotypic teenage dream. You can tell from the lyrics that the song is meant to be up beat and happy as she speaks very highly of him.

Teenage Dream
You Think I'm Pretty
Without Any Make-up On
You Think I'm Funny
When I Tell The Punch Line Wrong
I Know You Get Me
So I Let My Walls Come Down
Down...

Before You Met Me
I Was Alright
But Things Were Kinda Heavy
You Brought Me To Life
Now Every February
You'll Be My Valentine,
Valentine...

Let's Go All The Way Tonight
No Regrets, Just Love
We Can Dance Until We Die
You And I
We'll Be Young Forever

You Make Me
Feel Like
I'm Living A Teenage Dream
The Way You Turn Me On
I Can't Sleep
Let's Run Away
And Don't Ever Look Back
Don't Ever Look Back

My Heart Stops
When You Look At Me
Just One Touch
Now Baby I Believe
This Is Real
So Take A Chance
And Don't Ever Look Back
Don't Ever Look Back

We Drove To Cali
And Got Drunk On The Beach
Got A Motel And
Built A Fort Out Of Sheets
I Finally Found You
My Missing Puzzle Piece
I'm Complete

Let's Go All The Way Tonight
No Regrets, Just Love
We Can Dance Until We Die
You And I
We'll Be Young Forever

You Make Me
Feel Like
I'm Living A Teenage Dream
The Way You Turn Me On
I Can't Sleep
Let's Run Away
And Don't Ever Look Back
Don't Ever Look Back

My Heart Stops
When You Look At Me
Just One Touch
Now Baby I Believe
This Is Real
So Take A Chance
And Don't Ever Look Back
Don't Ever Look Back

I Might Get Your Heart Racing
In My Skin-tights Jeans
Be Your Teenage Dream Tonight
Let You Put Your Hands On Me
In My Skin-tight Jeans
Be Your Teenage Dream Tonight
Toninght,tonight,tonight,
Tonight,tonight,tonight

Yoooouuu...
You Make Me
Feel Like
I'm Livin' A Teenage Dream
The Way You Turn Me On
I Can't Sleep
Let's Run Away
And Don't Ever Look Back
Don't Ever Look Back
No...

My Heart Stops
When You Look At Me
Just One Touch
Now Baby I Believe
This Is Real
So Take A Chance
And Don't Ever Look Back
Don't Ever Look Back

I Might Get Your Heart Racing
In My Skin Tights Jeans
Be Your Teenage Dream Tonight
Let You Put Your Hands On Me
In My Skin-tight Jeans
Be Your Teenage Dream Tonight
Tonight, Tonight, Tonight, Tonight, Tonight, Tonight

Music Poster Analysis

Part of our ancillary tasks is to create a magazine advert or poster advertising the release of the CD. I have gathered a few existing posters to analyse and draw inspiration from. Each poster is by an artist to similar to the one we will be creating.

This is the poster advertising Jessie J's first album. The poster is very simple and very bold, purposely done by the editor to draw attention. However, there is no information on the poster at all therefore doesn't give the audience much to go by. The poster has a clear picture of the artist and their name which is clearly a typical convention and one that we will need to follow.

This poster is advertising the new release of Katie Perry's album California Gurls. This poster totally contrasts with the previous. The editor has chosen to use lots of bright colours, and swayed away from typical conventions. For example the main image has been put in on an angle for visual affects. This poster is nearer to what we are hoping to create when making our own.

This is the poster advertising Beyonce's live tour. This poster is similar to that of Jessie J's where it is very plain and not a massive use of colour. A pattern that has occured in all of my analysis is that the main subject takes centre stage in the posters, along side their name which both take up most of the poster. I've also noticed that all the subjects look straight into the camera. This is a convention that we will be keen to follow. They all wear similar outfits to the ones they wear in their music video, again, we will follow this tendency.

Music Video Codes and Conventions

After my analysis of the different music videos by Indie/Pop artist I have drawn some conventions of this genre.

All the music videos I analysed followed the generic conventions of all the characters being in love. They all presented female figures being happy. Interestingly, most of the videos didn't involve a man as the other half, it was left to the filming, lyrics and narrative to portray the emotion and characteristics of the song. In our video we will follow the same convention in that the women are telling a story about her love. This is a very traditional representation of women as being the weaker sex. The fact that the videos don't have a male role could contrast this however it could also prove this. Contrastingly, with not having a male character, it is not 100% apparent that the narrative is so obvious, however proving by not having the male character this could show the traditional side of a woman being emotional whatever circumstance.

The majority of shots types throughout the different videos and throughout each song are predominantly close ups and mid shots of the character in performance shots. We were not able to see a conventional narrative shot type as it varied from each music video. This is helpful to us as we know we can be creative when filming to gratify the audience. For example the narrative shots in 'Tears Dry on Their Own' involve the character walking through busy streets whereas shots in ‘Price Tag are mostly of the artist in different costumes that don’t really relate to the narrative - completely contrasting in the stereotypical narrative shots. The lighting in each video has been catered to fit the mood of each song. In some videos the lighting looks very natural and no extreme affects have been used whereas others dim the whole video making it also almost black and white. Out of our analysed videos the only one with special affects was ‘Californian Girls'. This video consists of a lot of edited shots and special effects.

The locations of each music video do not match therefore we cannot see a convention to the videos. This will get rid of the limitations when deciding where to film as we know that there isn't a certain order we will have to follow.

Music Video Analysis

I will now analyse some existing music videos, with a brief idea of what ours will be like we have chosen the music videos which best represent our genre and challenge and explore the codes and conventions. They are all Indie videos, dabbling in Pop.

Jessie J - Price Tag


Katy Perry - California Gurls

Audience Theory

When looking at audience within the research stage of our production it is important to recognise and remember audience theories. Below are some key audience theories which could be a possible help influence on our final products.

The Hypodermic Syringe
The media is like a syringe which injects ideas, attitudes and beliefs into the audience who as a powerless mass, have little choice but to accept. For example a person might watch something violent and then may do something violent.

Two Step Flow
Another argument suggests that the masses will experience the media individuality but then they will discuss what they have watched with others and it is the discussion which can then influence people's opinions and behaviour.

Uses and Gratification Theory
We make the choices about what we watch, we also have certain expectations, we expect to be gratified by what we have watched. The types are as followed...

Information
Entertainment
Personal identity
Social empathy/social personal interest
Escapism

This may be more relevant to a short film project, however in our music video there will still be a strong element of narrative and despite the fact we are using song, we have chosen a song which tells a very clear story from start to finish.

Record Company Logo Research

As part of this project we are also given the opportunity to be creative. As well as creating the video, and promotional package we can also come up with our own music company. This name will feature on our promotional packages and any advertising we chose to do.

As you can see, they are all quite plain and basic generally using no more than two or three colours. We have decided to create our own using photoshop which you can see below. When desining our own logo, we will take in to consideration that the colours are basic and we will probably only use black and white. I will create the logo on photoshop getting font ideas from www.dafont.com. I want our logo to be very feminine yet strong, and very artistic.

Moodboard of Existing Album Covers

To gain an understanding of the type of different artists who are similar to Justin Timberlake and singers who have incorporated blends of Indie and Pop into their music, we have put together a moodboard of existing album covers. By this we can see themes and continuing trends that will be beneficial when putting together our promotional package.

 One aspect of our project is to create a album cover to go alongside our music video. In preperation for this, we decided to look at a number of other album covers within the 'indie pop genre', of which we had chosen. This allowed us to consider some ideas of what we wanted our own music video to look like, through studying the typical codes and conventions of real existing products. We focused alot on Katy Perry's Album Covers, as she was the artist's song in which we had chosen to do and is a key role model with in the indie pop genre. We learned a lot through analysing the album covers : Many of the album covers tended to use 'Mid Shots' to display the artist on the front. We really liked this as it was quite a simple shot, and also meant that we could focus more on the costume, makeup and pose of the model, to really enhance the look of the album. Artists within the Indie Pop genre, especially Katy Perry. Are really well known for really encouraging individuality and originality. They are also known for being quite bold and not 'following the crowd'

We learned a lot through analysing the album covers :
Many of the album covers tended to use 'Mid Shots' to display the artist on the front. We really liked this as it was quite a simple shot, and also meant that we could focus more on the costume, makeup and pose of the model, to really enhance the look of the album.

Artists within the Indie Pop genre, especially Katy Perry. Are really well known for really encouraging individuality and originality. They are also known for being quite bold and not 'following the crowd' The image above does not fully reflect this, but was a common factor in a high majority of the other album covers we looked at.

Katy Perry - Teenage Dream

Initial Song Ideas

My partner and I spent some time discussing what genre and song we were going to do. We agreed that we wanted to do something from the Indie/Pop genre and it was something we were both familiar with and something close to our ages. We wanted a popular song that everyone has heard of and one where it would be easy to choreograph and come up with narrative to go along side it.

We ended up chosing Katy Perry's - Teenage Dream. Prior to this, we asked a number of peoples opinions on what they thought of the song and all the feedback was very positive. A positive attribute to the song we have chosen is that the lyrics are very obvious, meaning that when deciding on narrative it won't be too difficult.

Targets

Last year for AS Media Studies I created a magazine cover, contents page and double page spread. For this project I worked alone and I chose the genre 'Indie/Rock'. I chose this as it was a genre I was particularly interested in and thought I could excel in. Last years product was very successful in pre/post production and my final product. Creating the magazine last year wasn't too difficult for me as I was using the program 'Photoshop' which I am very familiar with. This year however I will be creating a music video and will need to use the film editing software which I have never used before. This year I will take time carefully researching into the different conventions of music videos to create my video.

Welcome!

For our A2 Media Studies practical project, we have chosen to create a music promotional package. In this package we will include a music video accompanied with a CD album cover by the artist and a poster advertising the album release. As this blog grows throughout the course of the year, you will see everything from our initial research, audience research to our post-production to our final work.